The Hottest Car, cool concept vehicles and so much more made Chevrolet a standout at this year’s SEMA Show.
And the award for Hottest Car goes to… drumroll…Chevrolet Camaro. Again.
That’s right. For the second year in a row, Camaro snagged the most coveted award at the 2011 SEMA Show, the largest annual automotive specialty equipment show on the planet.
This year’s event, held Nov. 1-4 at the Las Vegas Convention Center, attracted more than 100,000 attendees and 2,000 exhibitors. Of the thousands of cars on display, Camaro stood out as the most accessory-friendly vehicle, earning it a second consecutive Hottest Car award.
“Camaro has always been a car that customers love to personalize,” Chris Perry, vice president of Global Chevrolet Marketing and Strategy, said. “We are doing all we can to support them and the aftermarket industry with parts and accessories that help turn their dreams into reality,”
Chevrolet definitely brought its A-game to this year’s SEMA Show. Past, present and future converged in a memorable display that not only celebrated the brand’s 100th anniversary, but also the bright future ahead. Customization was a major coup, as Chevrolet showcased an impressive collection of concept vehicles. Each had a distinct personality—and the accessories to match.
Camaro Hot Wheels®, Camaro COPO and Sonic Boom were just a few of the Chevrolet concept vehicles that created a buzz at the show. Here’s a closer look.
Camaro Hot Wheels: A collaborative effort between the GM Design studio in Michigan and Hot Wheels Design studio in California, this full-scale interpretation of the Hot Wheels “Custom Camaro” model—one of the original 16 Hot Wheels toys released in 1968—featured a modern take on the iconic Hot Wheels Spectraflame paint finish and more. You can check it out here.
COPO Camaro: This concept evoked the legendary spirit of special-order models for Stock Eliminator competition. It was designed to accommodate more than one engine option, including a naturally aspirated 427 engine (7.0L)—the same displacement as the original COPO Camaros from 1969—and a supercharged 327 (5.3L) engine. The no-frills interior featured a pair of racing bucket seats (no back seats), a safety harness for the driver, a competition floor shifter and Chevrolet Performance gauges by Auto Meter.
Sonic Boom: This concept didn’t just speak to a new generation of car enthusiasts, it roared with a custom Kicker audio system—and a body designed around it. The anodized Sonic Boom Red exterior and custom body graphics made a bold statement while performance seats, a racing-inspired flat-bottom steering wheel, Z-Spec sport pedal kit and unique trim dialed up the style inside.
“When you looked around the SEMA Show, the imprint of the Chevrolet bowtie was impossible to ignore—from the show cars to the manufacturer displays offering countless parts and accessories,” Chris Perry, vice president of global marketing and strategy for Chevrolet, said. “The brand has inspired and delivered on the automotive dreams of millions over the decades. We embrace that heritage and are working harder than ever to build on it.”
For the second year in a row, Camaro earned the “Hottest Car” award at the SEMA Show, the largest annual automotive specialty equipment show on the planet. Of the thousands of cars on display, Camaro stood out as the most accessory-friendly vehicle to earn the top award.
Chevy brought its A-Game to this year’s SEMA Show with cool concept vehicles like Camaro Hot Wheels®, Camaro COPO and Sonic Boom. Now you can take a closer look — and see what took home the award for “Hottest Car.”